The purpose of this project is to find an effective strategy for the skincare company Neal’s Yard Remedies to attract a younger audience; while still maintaining the older demographic of customer that they currently attract. I will do this by carrying out primary and secondary research to help establish a clear target customer and identify how other brands are already succeeding at this. I aim to complete multiple photoshoots and make recommendations on how my images could be implemented into this marketing strategy.
Campaign Concept: "Escape"
The idea behind this campaign is Escape—the feeling that using this product takes you (and your skin) somewhere else, somewhere warm, relaxed, and beautiful. I wanted to bring that to life by shooting in a real paradise setting, with a sun-kissed model and a focus on mood over traditional product shots. The goal is to sell the feeling the product creates, not just the product itself—something that feels effortless, dreamy, and transportive.
The idea behind this campaign is Escape—the feeling that using this product takes you (and your skin) somewhere else, somewhere warm, relaxed, and beautiful. I wanted to bring that to life by shooting in a real paradise setting, with a sun-kissed model and a focus on mood over traditional product shots. The goal is to sell the feeling the product creates, not just the product itself—something that feels effortless, dreamy, and transportive.
All images the brand could implement into this marketing campaign
Mockups to show how my images could be implemented into their marketing strategy
I created an Instagram page to showcase how my images could be used within social media marketing
https://www.instagram.com/nealsyardmockup?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
